You gain a distinct competitive edge with A/B Technologies on your marketing team. As the research and development arm for many of our client companies, we work on a confidential basis to develop products and address marketing needs. Our research and expertise have helped to improve the quality of silage, feed and animal health products for almost two decades. |
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A large animal health company wanted to launch a calf paste product
containing probiotics and biological factors to replace colostrum, an important
"starter" nutrient for young animals. An initial investment with another biotechnology
company failed because of poor quality control. Paste consistency was poor and the
results varied. Customer complaints followed. Subsequently, the company retained A/B Technologies. We assessed the company's marketing and quality control needs and recommended a pilot-sized field test of 10 to 15 tubes. Following the test, we modified the product's color, taste, and consistency, as well as the size of the syringe used to administer the paste. The resulting paste was of a consistently high quality and produced the desired results. A/B Technologies assisted the company in stepping up production to a commercial basis. |

